Email Communications Calendar
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Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Marketing Resources
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
- An official Trail's End Trailblazer title and pin
- A $100 camp voucher
- $25 to spend at the camp trading post
Other Tools
Council Kickoff Presentation Template (ppt)
Council Kickoff Presentation (.zip file)
Unit Credit Transaction Processing (pdf)
TE Popcorn Community
July 3
- Audience: Scouts & Leaders
- Description: Online Direct - Free Shipping Promo
View Email (Scouts)
View Email (Leaders)
Ongoing Automated Communications
Scouts/Scout Families
- Account Invite from Unit Leader - a short series of emails inviting Scouts to create their Trail's End account so they can take part in their unit's popcorn fundraiser.
- TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising through Trail's End.
- Trail's End Rewards - a one-time email to Scouts informing them that Trail's End Rewards are available to claim in their account.
Unit Leaders
- Available Unit Payout - email reminder to unit leaders of available payout for their unit.
- Trail's End Rewards - email reminders to unit leaders of units that have Trail's End Rewards orders eligible to submit.
- UCT Welcome Journey - a four part email journey that units receive after they have registered for the 2020 Sale.
Consumers
- Invite to Support a Scout - a one-time email sent from a Scout to a consumer inviting the consumer to support the Scout through their online storefront.
- Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.
Unit and Scout Surveys
Description: During the months of April through July, Trail’s End will be conducting a series of targeted surveys and interviews with unit leaders and Scouts to understand the impact of COVID-19 on their intent to sell, and understand how we can meet their changing needs in regard to health and safety while fundraising.
July 6
- Audience: Scouts with qualifying sales
- Description: Scout Reader Promo
July 1
- Audience: Scouts
- Description: App Launch
Councils on Trail's End Rewards
View Email (Scouts with 2019 sales over $2,500)
View Email (Scouts with 2019 sales under $2,500)
Councils not on Trail's End Rewards
View Email (Scouts with 2019 sales over $2,500)
View Email (Scouts with 2019 sales under $2,500)
Resources
Printed Materials
Family Guide with Popping Corn
Family Guide without Popping Corn
Take Order Form with Product Lineup with Popping Corn
Take Order Form with Product Lineup without Popping Corn
Instructions to order Business Cards or Door Hangers through Vistaprint
Social Distancing Guides
How to Sell $1000 while Social Distancing (Scouts)
How to Fund Your Scouting while Social Distancing (Unit Leaders)
Technology Guides
July 14
- Audience: Scouts with unclaimed readers & did not open 7/6 email
- Description: Scout Reader Promo
July 8
- Audience: Leaders of uncommitted units
- Description: Unit Commitment
July 15
- Audience: Leaders of uncommitted unit & did not open 7/8
- Description: Unit Commitment
July 19
- Audience: Scouts that have qualifying sales that have not yet registered for a webinar
- Description: Scout Webinar
July 19
- Audience: Leaders that have not registered for a webinar
- Description: Leader Webinar
July 22
- Audience: Scouts with unclaimed readers
- Description: Scout Reader Promo
July 28
- Audience: Scouts with unclaimed readers & did not open 7/22 email
- Description: Scout Reader Promo
July 28
- Audience: Leaders of uncommitted units & did not open 7/24 email
- Description: Unit Commitment
July 24
- Audience: Leaders of uncommitted units
- Description: Unit Commitment
Trail's End Text Message Resources
Text the following codes to 62771 to receive a text message link to the corresponding resource
Example: Text WEBINAR to 62771 and you will receive a link to the Trail's End Webinar Page
Text Code: WEBINAR Resource: Webinar Landing Page
Text Code: SCOUTFB Resource:Trail's End Scout Parent's Facebook Group
'Text Code: REWARDS Resource: Trail's End Rewards Prize Flyer
Text Code: ORDERFORM Resource: Take Order Form
Text Code: MYPLAN Resource: How to Fund Your Scouting while Social Distancing
Text Code: APPGUIDE Resource:App Quick Start
Text Code: KERNELGUIDE Resource: Unit Kernel Guide
Text Code: KICKOFF Resource: Unit Kickoff Guide
August 3
- Audience: Leaders
- Description: Online Direct Promotion Reminder
August 31
- Audience: Scouts
- Description: Join Scout Parent Facebook Group
August 27
- Audience: Scouts
- Description: Weekly Scout Email Segmented on Engagement Level
August 20
- Audience: Scouts
- Description: Weekly Scout Email Segmented on Engagement Level
August 17
- Audience: Leaders
- Description: Online Direct Promo Results
August 24
- Audience: Leaders
- Description: Tips for a Successful Sale
August 13
- Audience: Scouts
- Description: Weekly Scout Email Segmented on Engagement Level
August 10
- Audience: Scouts
- Description: Promotions & Video Update
August 10
- Audience: Leaders
- Description: Promotions & Video Update
August 6
- Audience: Scouts
- Description: Weekly Scout Email Segmented on Engagement Level