Email Communications Calendar
Have questions? Get answers.
Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Join the Trail's End Facebook Groups
Marketing Resources
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
- An official Trail's End Trailblazer title and pin
- A $100 camp voucher
- $25 to spend at the camp trading post
Councils will receive a copy of the email above prior to sending to units and Scout families.
Ongoing Automated Communications
To Scout Families:
- Registration Welcome – a triggered email providing instructional information and tips on how to fundraise.
- Account Invite from Leader – a triggered email inviting Scout families to register for a Trail’s End account so they can contribute to their Unit’s popcorn fundraiser.
- Mt. Adventure Rewards – a weekly email with popcorn fundraising tips to enter the Mt. Adventure Rewards 12-week promotion.
- Online Fundraising – a weekly email to all registered Scouts that promotes online fundraising. Note: will also test sending this via text message (SMS).
To Unit Leaders:
- UCT Registration – a 3-week email journey inviting Units to commit to the popcorn fundraiser.
- UCT Welcome – a 3-week email journey providing introductory information to Units who have committed to the popcorn fundraiser.
To Consumers:
- Invite to Support a Scout – a triggered email inviting consumers to support a specific Scout through product purchase.
- Post Order – emails notifying consumers when their product has shipped and a 2nd email asking them to complete a customer satisfaction survey.
National Content Package
Other Tools
Council Kickoff Presentation Template (ppt)
Council Kickoff Presentation (.zip file)
Unit Credit Transaction Processing (pdf)
Use this package of one-pagers, videos, images, and more to increase awareness of your popcorn fundraiser to Scout families and unit leaders. Publish them on your website, email, and social media channels.
TE Popcorn Community
Top Selling Units
September 3
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
September 6
- Audience: Unit Leaders with TE Accounts
-
Description:
- National Content Package
September 11
- Audience: Scouts with TE Accounts
-
Description:
- Join Scout Parents Facebook Group
September 9
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
September 20
- Audience: Unit Leaders with TE Accounts - Only units below the national average credit card % of app sales
-
Description:
- Tips and Best Practices to Boost Sales with Credit Cards
September 12
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
September 16
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
September 16
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
September 23
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
September 30
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
September 30
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
October 2
- Audience: Unit Leaders with TE Accounts in TE Rewards Councils Only
-
Description:
- Trail's End Rewards Overview (Ordering & Dates)
- Follow-ups to be sent 10.24 & 10.27 to those that did not open this email
October 7
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
October 7
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
November 11
- Audience: Scouts applicable for TE Rewards Program (Council-based)
-
Description:
- Reminder to claim TE Rewards
- Follow-ups to be sent 11.25 to those that did not open this email
October 14
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
October 14
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
October 21
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
October 21
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
October 28
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
October 28
- Audience: Scouts with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Download App
November 18
- Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
-
Description:
- Don't forget to submit your TE Rewards order
View Email
November 25
- Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
-
Description:
- Don't forget to submit your TE Rewards order
View Email
December 9
- Audience: Unit Leaders with TE Accounts (council specific)
-
Description:
- Top Selling Unit Leader Dinner Save the Date
View Email
December 18
- Audience: Unit Leaders with TE Accounts
-
Description:
- Sale Survey
View Email
December 18
- Audience: Scouts with TE Accounts
-
Description:
- Sale Survey
View Email
December 30
- Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
-
Description:
- Don't forget to submit your TE Rewards order
View Email
December 16
- Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
-
Description:
- Don't forget to submit your TE Rewards order
View Email
TE Popcorn Community
September 13
- Audience: Unit Leaders with Unit App Sales through an Android Phone
-
Description:
- Updates to the Trail's End App for Android Users
September 13
- Audience: Scouts with an App Sale through an Android Phone
-
Description:
- Updates to the Trail's End App for Android Users
September 26
- Audience: Unit Leaders with TE Accounts - Did Not Open August 19 and New Accounts
-
Description:
- Best By Date Spacing Issue
September 23
- Audience: Unit Leaders with TE Accounts
-
Description:
- Mt. Adventure Rewards Weekly Announcement
- Join Social
September 27
- Audience: Scouts without recent TE Account Activity and/or a TE Online Sale
-
Description:
- Online Fundraising Benefits
- Tips to Record Your 1st Sale
September 27
- Audience: Scouts with Limited Online Sales (Total Orders Under $225)
-
Description:
- Online Fundraising Encouragement
- Tips for Increased Online Sales
October 16
- Audience: Unit Leaders with TE Accounts
-
Description:
- Preparing your final popcorn order
- Weekly send to Councils with nearing final order deadlines
December 11
- Audience: Scouts applicable for TE Rewards Program (Council-based)
-
Description:
- Claim TE Rewards for the Holidays
- Follow-ups to be sent 12.18 to those that did not open this email
View Email
October 30
- Audience: Unit Leaders with TE Accounts
-
Description:
- Alert regarding potentially underordered product
October 31
- Audience: Scouts with TE Accounts
-
Description:
- Details on the Nintendo SwitchTM-A-Day Giveaway