Email Communications Calendar
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Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Marketing Resources
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
- An official Trail's End Trailblazer title and pin
- A $100 camp voucher
- $25 to spend at the camp trading post
Other Tools
Council Kickoff Presentation Template (ppt)
Council Kickoff Presentation (.zip file)
Unit Credit Transaction Processing (pdf)
TE Popcorn Community
Ongoing Automated Communications
Scouts/Scout Families
- Account Invite from Unit Leader - A short series of emails inviting scouts to create their Trail's End account so they can take part in their unit's popcorn fundraiser.
- TE Registration Welcome - A short series of emails providing instructional information & tips on fundraising through Trail's End.
- Trail's End Rewards - A one-time email to scouts informing them that Trail's End Rewards are available to claim in their account.
Unit Leaders
- Available Unit Payout - An email reminder to unit leaders of available payout for their unit.
- Trail's End Rewards - An email reminders to unit leaders of units that have Trail's End Rewards orders eligible to submit.
- UCT Welcome Journey - A four-part email journey that units receive after they have registered for the 2021 Sale.
Consumers
- Invite to Support a Scout - A one-time email sent from a scout to a consumer inviting the consumer to support the scout through their online storefront.
- Order & Shipping Confirmation - A short email series informing customers of when their product has been ordered & then shipped.
Unit and Scout Surveys
Description: Trail’s End will be conducting a series of targeted surveys and interviews with unit leaders and scouts to understand the impact of COVID-19 on their intent to sell, and understand how we can meet their changing needs in regard to health and safety while fundraising.
Resources
Guides & Resources
Unit Kernel Guide - Editable Version
App Quick Start Guide
How to Sell Over $1,000 in Under 8 Hours
Council UCT Tips and Instructions
How to Request Unit Payout
Webinars & Facebook
Trail's End Text Message Resources
Text the following codes to 62771 to receive a text message link to the corresponding resource
Example: Text WEBINAR to 62771 and you will receive a link to the Trail's End Webinar Page
Text Code: WEBINAR Resource: Webinar Landing Page
Text Code: PARENTFB Resource:Trail's End Scout Parent's Facebook Group
Text Code: REWARDS Resource: Trail's End Rewards Prize Flyer
Text Code: ORDERFORM Resource: Take Order Form
Text Code: MYPLAN Resource: How to Fund Your Scouting while Social Distancing
Text Code: APPGUIDE Resource:App Quick Start
Text Code: KERNELGUIDE Resource: Unit Kernel Guide
Text Code: KICKOFF Resource: Unit Kickoff Guide
Product Images
Unbelievable Butter Microwave Popcorn (12pk)
Salted Virginia Peanuts (12oz)
Dark Chocolate Salted Caramels (10.5oz)
Print at Home
Top Seller Pledge
Instructions to order Business Cards or Door Hangers through Vistaprint
July 7
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard Update
View Email - Segmentation: Leader without 2021 Sales
- Description: Leader Scorecard Update
View Email
July 8
- Segmentation: Scouts with 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts without 2021 Sales
- Description: Scout Scorecard Update
View Email
July 14
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard Update
View Email - Segmentation: Leaders without 2021 Sales
- Description: Leader Scorecard Update
View Email
July 15
- Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5,000+ in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5000+ in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email
July 21
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard Update
View Email - Segmentation: Leaders without 2021 Sales
- Description: Leader Scorecard Update
View Email
July 22
- Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5,000+ in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5000+ in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email
July 28
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard Update
View Email - Segmentation: Leaders without 2021 Sales
- Description: Leader Scorecard Update
View Email
July 29
- Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5,000+ in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5000+ in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email
August 11
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard Update
View Email - Segmentation: Leaders without 2021 Sales
- Description: Leader Scorecard Update
View Email
August 12
- Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with less than $500 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $500 - $4,999 in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5,000+ in sales in 2019 or 2020 and have 2021 Sales
- Description: Scout Scorecard Update
View Email - Segmentation: Scouts with $5000+ in sales in 2019 or 2020 and do not have 2021 Sales
- Description: Scout Scorecard Update
View Email
September 2
- Segmentation: Scouts with 2021 sales, less than $500 in 2019 or 2020 sales
- Description: Scout Scorecard Update + September Promotion Details
View Email - Segmentation: Scouts without 2021 sales, less than $500 in 2019 or 2020 sales
- Description: September Promotion Details
View Email - Segmentation: Scouts with 2021 sales, more than $500 in 2019 or 2020 sales
- Description: Scout Scorecard Update + September Promotion Details
View Email - Segmentation: Scouts without 2021 sales, more than $500 in 2019 or 2020 sales
- Description: September Promotion Details
View Email
September 1
- Segmentation: Leaders with 2021 Sales
- Description: Leader Scorecard + September Promotion Details
View Email - Segmentation: Leaders without 2021 Sales
- Description: September Promotion Details
View Email