Email Communications Calendar
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Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Marketing Resources
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
- An official Trail's End Trailblazer title and pin
- A $100 camp voucher
- $25 to spend at the camp trading post
Other Tools
Council Kickoff Presentation Template (ppt)
Council Kickoff Presentation (.zip file)
Unit Credit Transaction Processing (pdf)
TE Popcorn Community
Ongoing Automated Communications
Scouts/Scout Families
- Account Invite from Unit Leader - a short series of emails inviting Scouts to create their Trail's End account so they can take part in their unit's popcorn fundraiser.
- TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising through Trail's End.
- Trail's End Rewards - a one-time email to Scouts informing them that Trail's End Rewards are available to claim in their account.
Unit Leaders
- Available Unit Payout - email reminder to unit leaders of available payout for their unit.
- Trail's End Rewards - email reminders to unit leaders of units that have Trail's End Rewards orders eligible to submit.
- UCT Welcome Journey - a four-part email journey that units receive after they have registered for the 2020 Sale.
Consumers
- Invite to Support a Scout - a one-time email sent from a Scout to a consumer inviting the consumer to support the Scout through their online storefront.
- Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.
- Prior Year Consumers - email to encourage past consumers to support Scouting again in 2020. Active Scouts are those who have signed in to the Trail’s End App or Website as of July 1, 2020. Inactive Scouts are those who have not signed in since July 1, 2020.
- Active Scout, military purchase - Email Proof
- Active Scout, non-military purchase - Email Proof
- Inactive Scout, military purchase - Email Proof
- Inactive Scout, non-military purchase - Email Proof
Unit and Scout Surveys
Description: Trail’s End will be conducting a series of targeted surveys and interviews with unit leaders and Scouts to understand the impact of COVID-19 on their intent to sell, and understand how we can meet their changing needs in regard to health and safety while fundraising.
Resources
Printed Materials
Family Guide with Popping Corn
Family Guide without Popping Corn
Take Order Form with Product Lineup with Popping Corn
Take Order Form with Product Lineup without Popping Corn
Instructions to order Business Cards or Door Hangers through Vistaprint
Online Direct
Poppin' in the USA Promo Package
How to Sell $1000 while Social Distancing (Scouts)
How to Fund Your Scouting while Social Distancing (Unit Leaders)
Technology Guides
Trail's End Text Message Resources
Text the following codes to 62771 to receive a text message link to the corresponding resource
Example: Text WEBINAR to 62771 and you will receive a link to the Trail's End Webinar Page
Text Code: WEBINAR Resource: Webinar Landing Page
Text Code: SCOUTFB Resource:Trail's End Scout Parent's Facebook Group
'Text Code: REWARDS Resource: Trail's End Rewards Prize Flyer
Text Code: ORDERFORM Resource: Take Order Form
Text Code: MYPLAN Resource: How to Fund Your Scouting while Social Distancing
Text Code: APPGUIDE Resource:App Quick Start
Text Code: KERNELGUIDE Resource: Unit Kernel Guide
Text Code: KICKOFF Resource: Unit Kickoff Guide
September 30
- Audience: Leaders
- Description: Weekly Update
View Email (Units with sales)
View Email (Units without sales)
September 23
- Audience: Leaders
- Segment: Full TE Rewards and Free Shipping Opted In Councils
- Description: Weekly Update
Units with Online Sales
View Email
Units with App Sales, No Online Sales
View Email
Units with No Sales
View Email
October 1
- Audience: Scouts
- Description: Weekly Update
Scouts with Online Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
Scouts with App Sales, No Online Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
Scouts with No Sales
View Email
September 24
- Audience: Scouts
- Segment: Full TE Rewards and Free Shipping Opted In Councils
- Description: Weekly Update
Scouts with Online Sales
View Email (Sales within the last 7 days)
View Email (Sales within the last 8-15 days)
View Email (Sales not within the last 15 days)
Scouts with App Sales, No Online Sales
View Email (Signed in within the last 7 days)
View Email (Signed in within the last 8-15 days)
View Email (Not signed in within the last 15 days)
Scouts with No Sales
View Email (No Promotion)
View Email (Promotion)
September 16
- Audience: Leader
- Segment: Councils participating in Trail's End Rewards
- Description: Weekly Update
Units with Online Sales
View Email
Units with App Sales, No Online Sales
View Email
Units with No Sales
View Email
September 17
- Audience: Scouts
- Description: Weekly Update
Scouts with Online Sales (TE Rewards Councils)
View Email (Sales within the last 7 days)
View Email (Sales within the last 8-15 days)
View Email (Sales not within the last 15 days)
Scouts with Online Sales (Non-TE Rewards Councils)
View Email (Sales within the last 7 days)
View Email (Sales within the last 8-15 days)
View Email (Sales not within the last 15 days)
Scouts with App Sales, No Online Sales
View Email (TE Rewards Councils)
View Email (Non-TE Rewards Councils)
Scouts with No Sales
View Email
October 15
- Audience: Scouts
- Description: Weekly Update
Scouts with Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
October 14
- Audience: Leaders
- Description: Weekly Update
View Email (Units with sales)
View Email (Units without sales)
October 8
- Audience: Scouts
- Description: Weekly Update
Scouts with Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
Scouts with No Sales
View Email
October 7
- Audience: Leaders
- Description: Weekly Update
View Email (Units with sales)
View Email (Units without sales)
October 28
- Audience: Leaders
- Description: Weekly Update
View Email (Units with sales)
View Email (Units without sales)
October 21
- Audience: Leaders
- Description: Weekly Update
View Email (Units with sales)
View Email (Units without sales)
October 22
- Audience: Scouts
- Description: Weekly Update
Scouts with Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
Scouts with No Sales
View Email
October 29
- Audience: Scouts
- Description: Weekly Update
Scouts with Sales
View Email (Councils on Full TE Rewards)
View Email (Councils not on Full TE Rewards)
Scouts with No Sales
View Email