Email Communications Calendar
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Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Marketing Resources
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
- An official Trail's End Trailblazer title and pin
- A $100 camp voucher
- $25 to spend at the camp trading post
Other Tools
Council Kickoff Presentation Template (ppt)
Council Kickoff Presentation (.zip file)
Unit Credit Transaction Processing (pdf)
TE Popcorn Community
Ongoing Automated Communications
Scouts/Scout Families
- Account Invite from Unit Leader - a short series of emails inviting Scouts to create their Trail's End account so they can take part in their unit's popcorn fundraiser.
- TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising through Trail's End.
- Trail's End Rewards - a one-time email to Scouts informing them that Trail's End Rewards are available to claim in their account.
Unit Leaders
- Available Unit Payout - email reminder to unit leaders of available payout for their unit.
- Trail's End Rewards - email reminders to unit leaders of units that have Trail's End Rewards orders eligible to submit.
- UCT Welcome Journey - a four-part email journey that units receive after they have registered for the 2021 Sale.
Consumers
- Invite to Support a Scout - a one-time email sent from a Scout to a consumer inviting the consumer to support the Scout through their online storefront.
- Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.
Unit and Scout Surveys
Description: Trail’s End will be conducting a series of targeted surveys and interviews with unit leaders and Scouts to understand the impact of COVID-19 on their intent to sell, and understand how we can meet their changing needs in regard to health and safety while fundraising.
Resources
Online Direct
How to Sell $1000 while Social Distancing (Scouts)
How to Fund Your Scouting while Social Distancing (Unit Leaders)
Technology Guides
Trail's End Text Message Resources
Text the following codes to 62771 to receive a text message link to the corresponding resource
Example: Text WEBINAR to 62771 and you will receive a link to the Trail's End Webinar Page
Text Code: WEBINAR Resource: Webinar Landing Page
Text Code: SCOUTFB Resource:Trail's End Scout Parent's Facebook Group
Text Code: REWARDS Resource: Trail's End Rewards Prize Flyer
Text Code: ORDERFORM Resource: Take Order Form
Text Code: MYPLAN Resource: How to Fund Your Scouting while Social Distancing
Text Code: APPGUIDE Resource:App Quick Start
Text Code: KERNELGUIDE Resource: Unit Kernel Guide
Text Code: KICKOFF Resource: Unit Kickoff Guide