Email Communications Calendar
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Trail's End Council Portal
The marketing materials needed to promote your popcorn fundraiser!
Join the Trail's End Facebook Groups
The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!
Trailblazer prizes for Scouts:
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An official Trail's End Trailblazer title and pin
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A $100 camp voucher
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$25 to spend at the camp trading post
Councils will receive a copy of the email above prior to sending to units and Scout families.
Ongoing Automated Communications
To Scout Families:
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Registration Welcome – a triggered email providing instructional information and tips on how to fundraise.
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Account Invite from Leader – a triggered email inviting Scout families to register for a Trail’s End account so they can contribute to their Unit’s popcorn fundraiser.
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Mt. Adventure Rewards – a weekly email with popcorn fundraising tips to enter the Mt. Adventure Rewards 12-week promotion.
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Trail's End Rewards – a one-time triggered email to Scouts that informs them of available Rewards to claim.
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Online Fundraising - Weekly Sales Snapshot – a weekly email to Scouts who have committed to the Q1-Q2 online sales campaign providing them their updated sales progress.
To Unit Leaders:
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UCT Registration – a 3-week email journey inviting units to commit to the popcorn fundraiser.
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UCT Welcome – a 3-week email journey providing introductory information to units who have committed to the popcorn fundraiser.
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Trail's End Rewards – a weekly email to units with outstanding Rewards orders reminding Unit Leaders to submit.
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Unit Available Payout – a triggered email letting units know they have an available payout to request.
To Consumers:
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Invite to Support a Scout – a triggered email inviting consumers to support a specific Scout through product purchase.
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Post Order – emails notifying consumers when their product has shipped and a 2nd email asking them to complete a customer satisfaction survey.
Use this package of one-pagers, videos, images, and more to increase awareness of your popcorn fundraiser to Scout families and unit leaders. Publish them on your website, email, and social media channels.
Ongoing Automated Communications
Scouts/Scout Families
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TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising with TE.
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Account Invite from Unit Leader - a short series of emails inviting Scouts to register with Trail's End so they can take part in their unit's Popcorn Fundraiser.
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Trail's End Rewards - a one-time email to Scouts informing them that Rewards are available in their account to claim.
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Online Fundraising Weekly Sales Snapshot - a weekly email to Scouts who have committed to the Q1-Q2 online sales campaign providing them their updated sales progress.
Unit Leaders
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Trail's End Rewards - a weekly email to units with outstanding Rewards orders reminding Unit Leaders to submit.
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Unit Available Payout - a triggered email letting units know they have an available payout to request.
Consumers
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Invite to Support a Scout - a one-time email inviting consumers to support a specific Scout through online product purchase.
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Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.
Councils to receive a copy of emails prior to sending to units & Scout families. Emails listed above are subject to date & time change.