Email Communications Calendar

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Trail's End Council Portal

The marketing materials needed to promote your popcorn fundraiser! 

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Marketing Resources

The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!


Trailblazer prizes for Scouts:

  • An official Trail's End Trailblazer title and pin
  • A $100 camp voucher
  • $25 to spend at the camp trading post
LOGIN AND INVITE SCOUTS NOW

TE Popcorn Community

MORE UNIT RESOURCES

  July 3


  • Audience: Scouts & Leaders
  • Description: Online Direct - Free Shipping Promo

    View Email (Scouts) 
    View Email (Leaders)

June 18


  • Audience: Scouts with qualifying sales
  • Description: Scout Webinar Launch

View Email

June 24


  • Audience: Leaders
  • Description: Online Direct Updates & Promotions

View Email

Ongoing Automated Communications


Scouts/Scout Families

  • Account Invite from Unit Leader - a short series of emails inviting Scouts to create their Trail's End account so they can take part in their unit's popcorn fundraiser.
  • TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising through Trail's End.
  • Trail's End Rewards - a one-time email to Scouts informing them that Trail's End Rewards are available to claim in their account.


Unit Leaders

  • Available Unit Payout - email reminder to unit leaders of available payout for their unit.
  • Trail's End Rewards - email reminders to unit leaders of units that have Trail's End Rewards orders eligible to submit.
  • UCT Welcome Journey - a four part email journey that units receive after they have registered for the 2020 Sale.


Consumers

  • Invite to Support a Scout - a one-time email sent from a Scout to a consumer inviting the consumer to support the Scout through their online storefront.
  • Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.


Unit and Scout Surveys

Description: During the months of April through July, Trail’s End will be conducting a series of targeted surveys and interviews with unit leaders and Scouts to understand the impact of COVID-19 on their intent to sell, and understand how we can meet their changing needs in regard to health and safety while fundraising.

July 6


  • Audience: Scouts with qualifying sales
  • Description: Scout Reader Promo

June 24


  • Audience: Scouts
  • Description: Online Direct Updates & Promotions

View Email

July 1


  • Audience: Scouts
  • Description: App Launch

    Councils on Trail's End Rewards
    View Email (Scouts with 2019 sales over $2,500)
    View Email (Scouts with 2019 sales under $2,500)

    Councils not on Trail's End Rewards
    View Email (Scouts with 2019 sales over $2,500)
    View Email (Scouts with 2019 sales under $2,500)


Resources



June 18


  • Audience: Leaders
  • Description: App & Unit Leader Portal launch

    View Email

Trail's End Rewards


Scout Prize Flyer


July 14


  • Audience: Scouts with unclaimed readers & did not open 7/6 email
  • Description: Scout Reader Promo

July 8


  • Audience: Leaders of uncommitted units
  • Description: Unit Commitment

July 15


  • Audience: Leaders of uncommitted unit & did not open 7/8
  • Description: Unit Commitment

July 19


  • Audience: Scouts that have qualifying sales that have not yet registered for a webinar
  • Description: Scout Webinar

July 19


  • Audience: Leaders that have not registered for a webinar
  • Description: Leader Webinar

July 22


  • Audience: Scouts with unclaimed readers
  • Description: Scout Reader Promo

July 28


  • Audience: Scouts with unclaimed readers & did not open 7/22 email
  • Description: Scout Reader Promo

July 28


  • Audience: Leaders of uncommitted units & did not open 7/24 email
  • Description: Unit Commitment

July 24


  • Audience: Leaders of uncommitted units
  • Description: Unit Commitment

Trail's End Text Message Resources



Text the following codes to 62771 to receive a text message link to the corresponding resource

Example: Text WEBINAR to 62771 and you will receive a link to the Trail's End Webinar Page

Text Code: WEBINAR                          Resource: Webinar Landing Page

Text Code: SCOUTFB                       Resource:Trail's End Scout Parent's Facebook Group

'Text Code: REWARDS                        Resource: Trail's End Rewards Prize Flyer

Text Code: ORDERFORM                   Resource: Take Order Form

June 11


  • Audience: Leaders
  • Description: 2020 Program Changes Announcement

View Email

Text Code: MYPLAN                            Resource: How to Fund Your Scouting while Social Distancing

Text Code: APPGUIDE                       Resource:App Quick Start

Text Code: KERNELGUIDE                        Resource: Unit Kernel Guide

Text Code: KICKOFF                           Resource: Unit Kickoff Guide

August 3


  • Audience: Leaders
  • Description: Online Direct Promotion Reminder

August 31


  • Audience: Scouts
  • Description: Join Scout Parent Facebook Group

August 27


  • Audience: Scouts
  • Description: Weekly Scout Email Segmented on Engagement Level

August 20


  • Audience: Scouts
  • Description: Weekly Scout Email Segmented on Engagement Level

August 17


  • Audience: Leaders
  • Description: Online Direct Promo Results

August 24


  • Audience: Leaders
  • Description: Tips for a Successful Sale

August 13


  • Audience: Scouts
  • Description: Weekly Scout Email Segmented on Engagement Level

August 10


  • Audience: Scouts
  • Description: Promotions & Video Update

August 10


  • Audience: Leaders
  • Description: Promotions & Video Update

August 6


  • Audience: Scouts
  • Description: Weekly Scout Email Segmented on Engagement Level