Email Communications Calendar

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Trail's End Council Portal

The marketing materials needed to promote your popcorn fundraiser! 

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Marketing Resources

The Crossroads Trailblazer Camp Challenge, where all Crossroads Units are competing to raise $2,000 online, ends on October 31st! Raise $2,000 and $1,000 goes back to your Scouts’ adventures. The top 50 selling Scouts who record $300+ online by October 31st will win the Trailblazer title!


Trailblazer prizes for Scouts:

  • An official Trail's End Trailblazer title and pin
  • A $100 camp voucher
  • $25 to spend at the camp trading post
LOGIN AND INVITE SCOUTS NOW

Councils will receive a copy of the email above prior to sending to units and Scout families.


Ongoing Automated Communications

To Scout Families:

  • Registration Welcome – a triggered email providing instructional information and tips on how to fundraise.
  • Account Invite from Leader – a triggered email inviting Scout families to register for a Trail’s End account so they can contribute to their Unit’s popcorn fundraiser.
  • Mt. Adventure Rewards – a weekly email with popcorn fundraising tips to enter the Mt. Adventure Rewards 12-week promotion.
  • Trail's End Rewards – a one-time triggered email to Scouts that informs them of available Rewards to claim.
  • Online Fundraising - Weekly Sales Snapshot – a weekly email to Scouts who have committed to the Q1-Q2 online sales campaign providing them their updated sales progress.


To Unit Leaders:

  • UCT Registration – a 3-week email journey inviting units to commit to the popcorn fundraiser.
  • UCT Welcome – a 3-week email journey providing introductory information to units who have committed to the popcorn fundraiser.
  • Trail's End Rewards – a weekly email to units with outstanding Rewards orders reminding Unit Leaders to submit.
  • Unit Available Payout – a triggered email letting units know they have an available payout to request.


To Consumers:

  • Invite to Support a Scout – a triggered email inviting consumers to support a specific Scout through product purchase.
  • Post Order – emails notifying consumers when their product has shipped and a 2nd email asking them to complete a customer satisfaction survey.

National Content Package

Use this package of one-pagers, videos, images, and more to increase awareness of your popcorn fundraiser to Scout families and unit leaders. Publish them on your website, email, and social media channels.

VIEW MATERIALS

TE Popcorn Community

Top Selling Units

MORE UNIT RESOURCES

Council Kernel Guidebook

Form-Fillable PDF

PDF

InDesign Working File


November 11


  • Audience: Scouts applicable for TE Rewards Program (Council-based)
  • Description:
    • Reminder to claim TE Rewards
    • Follow-ups to be sent 11.25 to those that did not open this email 

View Email

November 20


  • Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
  • Description:
    • Don't forget to submit your TE Rewards order
    • Follow-ups to be sent weekly to units eligible to submit Rewards

View Email

December 9


  • Audience: Qualifying Unit Leaders with TE Accounts (Council specific)
  • Description:
    • Top Selling Unit Leader Dinner Save the Date &/or Invite

View Email

December 18


  • Audience: Unit Leaders with TE Accounts
  • Description:
    • Sale Survey

View Email

December 18


  • Audience: Scouts with TE Accounts
  • Description:
    • Sale Survey

View Email

December 30


  • Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
  • Description:
    • Don't forget to submit your TE Rewards order

View Email

December 16


  • Audience: Unit Leaders with TE Accounts - TE Rewards Councils Only
  • Description:
    • Don't forget to submit your TE Rewards order

View Email

TE Popcorn Community

December 11


  • Audience: Scouts applicable for TE Rewards Program (Council-based)
  • Description:
    • Claim TE Rewards for the Holidays
    • Follow-ups to be sent 12.18 to those that did not open this email 

View Email

January 28


  • Audience: Units with $20k+ in Sales
  • Description:
    • Top Selling Unit Appreciation

View Email

Ongoing Automated Communications


Scouts/Scout Families

  • TE Registration Welcome - a short series of emails providing instructional information & tips on fundraising with TE.
  • Account Invite from Unit Leader - a short series of emails inviting Scouts to register with Trail's End so they can take part in their unit's Popcorn Fundraiser.
  • Trail's End Rewards - a one-time email to Scouts informing them that Rewards are available in their account to claim.
  • Online Fundraising Weekly Sales Snapshot - a weekly email to Scouts who have committed to the Q1-Q2 online sales campaign providing them their updated sales progress.


Unit Leaders

  • Trail's End Rewards - a weekly email to units with outstanding Rewards orders reminding Unit Leaders to submit.
  • Unit Available Payout - a triggered email letting units know they have an available payout to request.


Consumers

  • Invite to Support a Scout - a one-time email inviting consumers to support a specific Scout through online product purchase. 
  • Order & Shipping Confirmation - a short email series informing customers of when their product has been ordered & then shipped.

Councils to receive a copy of emails prior to sending to units & Scout families. Emails listed above are subject to date & time change.